Trade Name vs Brand Name

A trade name is also known as DBA “Doing Business As”. If a company runs its business under more names than one, the names other than the legal registered name are called its trade names or DBAs.

On the other hand, a brand name is a name used by a manufacturer or organization for a product or service.

Every food facility marketing its products in US, whether domestic or foreign, must register with FDA all its addresses where it processes, manufactures, packs or stores its food products. An FDA registration is for a specific business address not for individual products. A company may select any number of product categories on a single registration of a business address but for each of its business locations it must have a separate registration.

Each facility is identified by its legal registered business name. This is the name on government forms and applications. If a company conducts business under different names, it does not need to complete registrations for each trade name separately. All alternate names under which it conducts business may be listed in one registration under section Trade Names. Brand names are not required to be included in a registration.

An example of above:

Company X Inc has one location where it manufactures and packs its food products and another location where it labels and stores these products before sending shipments to US. Company X Inc also runs its business under name EX. In this case, Company X Inc will have 2 registrations under its legal name – one for each location and will list its trade name EX as a Trade Name in both the registrations. In both registrations, it can list all its products and more, if it has any.

Once a company is registered, its clients may seek a certificate acknowledging that it is FDA registered and that the registration is valid.

For every registration completed by LMG, we issue a certificate of registration to our clients. All the trade names a facility uses to conduct its business may be listed on the certificate.

Liberty Management Group LTD  is one of the leading FDA consulting groups in the USA. LMG provides assistance registrations, labels, and many more FDA regulations.

Namrata Gusain

FDA Regulatory Consultant

support@libertymanagement.us

http://www.fdahelp.us

Published on April 05, 2019